Our Process to Deliver More Calls, More Jobs, More Revenue
We use a structured, data-driven process designed specifically for a home service business. Every step we take focuses on increasing visibility, driving sales, and improving overall ROI. Our team handles the strategy, execution, and optimisation, so you can focus on serving your customers.
What We Are Doing
Website Design Process
A step-by-step approach designed to build a high-performing website for your business.
Project Discovery Meeting
1 hour of your time
In a one-hour Zoom or in-person meeting, we learn about your ideal customers, services, sales funnel, and overall goals. We then go through your design style, the features you want, and agree on the final list of website pages.
Design & Wireframing
Our design team creates your website mockups based on the requirements gathered, covering the layout, colours, fonts, and overall style. We also prepare wireframes for each page to plan a smooth user experience.
Development
Once the final designs are approved, our developers start building your website and take care of the hosting, domain setup, and key plugins. Most websites are finished within two to four weeks (depending on the project).
Launch Day
Before launch, we go through the full website with you to make sure everything looks right and works as it should. We also show you how to update the website from the back end, and once you’re happy, we publish it.
Ongoing Support
After launch, we are here to help with support, updates, and any adjustments you need. You also receive a free monthly website health check, and we offer optional maintenance services to keep your website secure and running smoothly.
SEO Process
A results-driven approach designed to increase visibility, traffic, and conversions for your service business.
SEO Strategy Meeting
1 hour of your time
In a one-hour Zoom or in-person meeting, we learn about your ideal customers, key services, sales funnel and overall goals. We also review your current sales process and use these insights to build a focused SEO and content strategy.
Keyword & Competitor Research
During the first month, we carry out detailed keyword research to identify high-intent search terms linked to your services and location. We also analyse competitor websites to understand what they rank for and where opportunities exist.
Ongoing Content Creation & Link Building
Using the keyword map, our team creates SEO-driven content designed to improve your visibility for service-related searches. We also build relevant links, optimise existing pages and refine content for authority and increase organic traffic over time.
Monthly Call
Each month, we send a performance report along with a Zoom invite to review progress. During this call, we go through rankings, traffic changes and leads, and outline the next steps needed to continue improving your results.
Google Ads Process
A structured approach designed to generate more calls, more bookings, and better ROI from your ad spend.
Google Ads Strategy Meeting
1 hour of your time
During a one-hour call or meeting, we take the time to understand your audience, key services, and how your sales funnel works. We then map out a Google Ads plan that aligns with your goals and supports better lead generation.
Ad Campaigns Setup
Once the initial strategy is confirmed, our team sets up your campaigns inside Google Ads. This includes writing ad copy, selecting your target audience, choosing bidding strategies, and setting up proper conversion tracking.
Ad Campaign Optimization
After your campaigns go live, we continuously monitor, adjust, and test different elements to improve click-through rates and lower cost-per-acquisition. This process is for ensuring the ad budget is being used effectively and produces consistent results.
Monthly Call
Each month, you receive a clear performance report from us. We schedule a Zoom call to review your results, answer questions, and discuss new optimisation opportunities.
Facebook Ads Process
A target and performance-driven approach that helps you reach the right audience and turn ad spend into real customers.
Facebook Ads Strategy Meeting
1 hour of your time
In a one-hour Zoom or in-person meeting, we get to know your ideal customers, key services, and sales funnel. We also look at your brand and sales process so we can shape a Facebook Ads strategy.
Ad Campaigns Setup
With the strategy ready, our team builds your campaigns in Facebook Ads Manager. This includes writing ad copy, designing visuals, defining audience targeting, and setting up conversion tracking to measure performance accurately.
Ad Campaign Optimization
Once your campaigns go live, we monitor performance closely and make improvements based on real data. This includes testing new creatives, refining targeting, and reducing acquisition costs to ensure your budget consistently delivers high-quality results.
Monthly Call
Each month, you receive a clear performance report followed by a Zoom meeting. During this call, we review results, discuss insights, identify opportunities, and refine your strategy.
Our Process
