Website Design for Contractors:
SPV Energy Case Study
SPV Energy’s digital transformation led to a leap from
15 to 200+ qualified solar leads/month with Social Gravity
Ready to see how SPV Energy evolved
SPV Energy has been a trusted name in renewable energy for years — but until 2022, they relied solely on word-of-mouth and a 15-year-old website. Their transformation began when they decided it was time to bring their online presence into the modern era.
Here’s how their website looked before the change 👇
Ready to see how SPV Energy evolved?
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Transforming an outdated website into a lead-generating asset
The website wasn’t generating leads and there was no structured digital marketing strategy. After the company was sold, the new management needed a plan to drive online lead generation and long-term growth.
Before partnering with Social Gravity, SPV Energy faced:
Outdated website: Not optimized for SEO or conversions.
No online leads: The site wasn’t producing inbound opportunities.
No marketing plan: Lacked a structured digital strategy.
Urgency: Needed quick wins while building sustainable growth.
They found Social Gravity via Google. After a strategy session, we ran a full audit and delivered a clear roadmap to scale results.
Digital Breakthrough Program
Social Gravity developed a full-service marketing strategy customised to SPV Energy’s needs — clear steps, fast wins, and compounding growth.
Website Redesign & Funnel Optimisation
A complete redesign of the outdated website, optimised for user experience and lead generation. We implemented a conversion-optimised funnel to track, qualify, and nurture leads.
Paid Advertising for Instant Lead Generation
Launched Google Ads and Facebook Ads to generate immediate leads, targeting customers actively searching for renewable energy solutions.
Search Engine Optimization (SEO) for Long-Term Growth
Developed an SEO strategy with on-page and off-page optimisation. Focused on ranking for solar-specific keywords to attract organic traffic that converts into leads.
CRM Implementation
Integrated a CRM with Monday.com to centralise leads, automate follow-ups, and connect marketing with sales for closed-loop reporting.
They were happy enough to provide us with a
5-star review on Trustpilot.
Rated 5.0 from Social Gravity clients
Nicole
IE • 2 reviews
Great company to work with
From the first point of contact with Fahad he was very transparent with his procedures, costings and the timings it would take to build up our marketing presence for our business.
Fahad touches base with us throughout the week, keeping us up to date on where we are as well as giving us a monthly breakdown on the return of our ads. We are also able to always keep track of our goals through the CRM that the Social Gravity team introduced to our business.
We have been working with Social Gravity for a while now and would highly recommend them to any company looking to boost their marketing.
The Results
From word-of-mouth referrals to a scalable, data-driven lead generation engine.
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Month 1
In the first month, SPV Energy was still relying on word-of-mouth referrals, while we focused on completing the website redesign and implementing a CRM system to streamline lead management.
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Month 2
By the second month, digital marketing efforts began to show results, generating 27 leads from Google Ads and 15 leads from Facebook Ads, providing a much-needed boost in online visibility and engagement.
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Month 3
Within three months, the SEO strategy started delivering, helping SPV Energy achieve 100 leads purely through organic search, proving the impact of a long-term digital strategy.
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Annual Review
As the strategy matured, monthly lead generation kept growing. By the annual review, SPV Energy was generating 200+ leads per month – a huge step up from relying on referrals alone.
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Ongoing
With an 18% lead-to-close ratio, this translated into 30–40 new jobs per month. The digital lead generation model delivered €300,000+ in additional revenue on a ~€10,000 monthly ad spend, achieving an ROI of 8x–10x.
On the SEO side, we were now driving almost 1,000 organic clicks per month, generating an extra 30–40 leads purely from organic SEO.
By partnering with Social Gravity, SPV Energy shifted from word-of-mouth to a powerful, digital-driven lead generation model.
A modern website, highly targeted SEO, paid advertising, and an integrated CRM system combined to significantly boost revenue and business growth.
Additional Revenue
€300k+
From the digital lead generation strategy
Lead Growth
200+ / month
Consistent inbound leads by annual review
Return on Investment
8x–10x ROI
On ~€10k monthly ad spend
New Jobs
30–40 / month
Driven by an 18% lead-to-close ratio
Paid Campaigns
27 + 15 leads
From Google & Facebook Ads in month 2
Organic SEO
1,000 clicks / month
Adding 30–40 extra leads from SEO alone
- Behind the Results
Campaign Snapshots
A peek inside the landing pages, ad creatives and dashboards that powered SPV Energy’s growth.
